World Tourism Day Being Observed Today

World Tourism Day is being observed today to highlight the touristic assets and the sector's potential.

The theme for this year's world tourism day is “Tourism For Inclusive Growth”.

In the ongoing pandemic times, it is important to raise awareness about the tourism sector given that 90% of world heritages sites closed as a result of the pandemic last year and young people in rural communities were unemployed.

Tourism is a key to earning foreign exchange and an effective tool to bring diverse people close to one another, thereby promoting tolerance in the society.

President Dr Arif Alvi said tourism in Pakistan had great potential to boost our economy as well as improve the economic health of small business operators and the people attached with the tourism industry.

In a message on the occasion of World Tourism Day, he said the purpose of the celebration of World tourism day was to foster awareness among the international community about the importance of tourism and its social, cultural and economic significance.