These are the Rates for
single transmission. In addition to free station announcements
Regional language slot rates for the respective center No
further discounts, in any form, would be applicable to sponsor
of programmes in Programmes category ďBĒ. If any advertiser
wishes to advertise for any duration of programme, the rates
will be applied on the above time slot basis For sponsor who
intend associate with a programme with commercial time of less
than 60 seconds, then the rates of their sponsorships will be
calculated on pro rata of 60 seconds sponsor ship rates for
respective time slot Branding charges for back-drops, side
displays, other display material or positions, etc would be
subject to negotiation.
Ordinary Spot Of 60 Seconds
Discounted Tariff Rs. 124,705
Payable to Ptv Rs. 143,411
Normal Cost Rs. 178,150
Payable to Ptv 143,411
1. Sponsor of imported
films/foreign films/ current affair programme/repeat
telecast of programmes/ musical programmes/ foreign
2. Advertisement of computer hardware and
3. Films/spots-produced by an advertiser in the
national interest on health hygiene and other
social/civic problem for educating and informing the
4. Sponsorships of PTVís public service &
educational programmes. This is subject to approval
by PTV & the time schedule will be at the discretion
5. Spots books in mid break of imported films/
musical programmes/ repeat telecast of programmes
or commercial fixed with musical programmes or
fixed before repeat telecast of programmes.
Advertisement Of Books
1. Advertisement of
2.Cinema Advertisement (film trailor of
Pakistani feature films).
1. Cinema Advertisement
(film trailors), stage dramas and other approved
2. The advertisement of institutions promoting
art and culture only.
3. Advertisement and fertilizer, seeds,
pesticides (used as spray on crops), tractors
tube-wells and various agricultural implements.
4. Spots booked by sponsor with promote a Ptv
programme as well as their sponsorship and their
Advertisement of situation
vacant & tender notice
Advertisement of product
service wish are offered for sale form a single
point and are not distributed through several
outlets and whose sale is limited to one city/town.
The above discount are applicable on
sponsorship(7:30 Pm to 9:00 Pm) & on spot. No
further discount permissible.
pecially negotiated privileged position, sponsor of
special programmes, transmission via satellite and
live sport coverages, at specially negotiated rates.
If due to any reason a fixed point spot has to be
shifted , it will be treated as an ordinary spot and
there will be no special surcharge on it.
The rate of bulk purchase discount on aggregation
billing in a year applicable/admissible to advertising
agencies is subject to notification.
Late payment surcharge at 15% will be chargeable on
invoices not paid by the due date.
All taxes/duties levied by the Federal Provincial
Government including Gst shall be borne by the
PTV reserves the right to charge for advertisement for
which time was booked but not for utilized, because
the material was faulty or was not cleared by censor.
The advertising agency/advertiser will be responsible
for obtaining clearance of copyright and pay any
royalties involved or any other charges livable on
material supplied for transmission.
The advertising agency/advertiser concerned will
indemnify PTV against all actions, claims and demands
brought or made against PTV by reason of the
transmission of any advertising material.
PTV reserve the rights to refuse, at any time, to
transmit an advertisement material without assigning
PTV will not be responsible for damage to or loss of
advertising material for any reason.
Single Product Or Service
Except in case of advertisement going with sponsored
programmes a commercial spot should refer to only a
single product or service.
Contracts may be cancelled by advertiser by giving
notice in writing not less than six weeks prior to the
date form which cancellation is desired.
PTV reserves the right to discontinue, postpone,
cancel or change timings of telecast of any programme
without prior notice.
Sports contract for may be suspended at the
advertiserís request provided at least two weeks
notice is given by the advertiser. A contract can not
remain suspended for more than six weeks. After six
weeks of suspension the contract will stand
The contracts are subject to the terms and condition
printed on the back of the prescribed contract form
ďAdvertising on TelevisionĒ and briefly stated
The copy and material prescribed for exhibition should
confirm to PTVís standards and to all rules and
regulations in force at the time
A contract except in the case of sponsorship, shall
refer to only a single product or service of a client.
Contracts can be made for a maximum period of 52 weeks
and are valid only for the financial year (July-June)
in which the contract is made.
Payment is full is required in advance of transmission
on a month to month basis, e.g all spot scheduled to
be transmitted in February should be paid for by
January 31 positively, except by those advertising
agencies who are allowed credit for a specified period
as the case may be.
PTV reserves the right to adjust any payment against
any dues of the agency/advertiser.
Delivery And Clearance Of Material
The commercial material on DVD, CD Mini DV should be
submitted well before the transmission when transmission
is due. A commercial submitted for telecast must be
accompanied by the certificate issued by the PTV censor
board/STN censor board for commercial clearing it for
telecast. Late fee may at PTVís discretion, be levied on
commercial material/instruction received late.
Changes In Rates And Condition
PTV reserve the rights to change the rates and condition
without prior notice. However PTV will allow advertisers
15 days form the date of announcement of change in rates
and conditions to cancel or amend their contracts.
The commercial material DVD, CD Mini DV as per PTVís
requirement with suitable sound tracks is required for