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Karachi Lahore Islamabad
Pakistan Television Corporation Ltd.
Central Marketing office
Phone # 92-21-9230544-48
(5 Lines)
Fax # 92-21-9230558
Pakistan Television Corporation Ltd.
Marketing office
Phone # 92-42-9200642-630 & 631
Fax # 92-42-9200645
Pakistan Television Corporation Ltd.
Marketing office
Phone # 92-51-9215592
Fax # 92-51-9202125
Peshawar Faisalabad Quetta
Pakistan Television Corporation Ltd.
Marketing office
Phone # 92-91-9211884
Fax # 92-91-9211886
Pakistan Television Corporation Ltd.
Sales office
Phone # 92-41-8813845
Fax # 92-41-8813846
Pakistan Television Corporation Ltd.
Sales office
Phone # 92-41-8813845
Fax # 92-41-8813846

 PTV Home Tariff | PTV-News Tariff | PTV Global Tariff

PTV Home Tariff
Programmes Categories

Category "A" Spot Rates And Prime Time Sponsorship charges
Spot Rates

Duration Of Spot

Karachi Center

Lahore Center

Islamabad center

Peshawar Center

Quetta Center

National Network

07::seconds

3,065

2,945

2,365

615

370

8,600

15::seconds

5,905

5,685

4,570

1,170

680

16,570

30::seconds

10,495

10,095

8,100

2,075

1,170

29,375

60::seconds

15,745

15,140

12,150

3,120

1,755

44,075

  • Single rates for single transmission

  • Ordinary Spot Rates

Prime Time Sponsorship Charges (7:45 PM to 9:00 PM)

Rs.178,150 per minute

  • In addition to free station announcement

  • Tariff for national network

Branding charges during prime time would be Rs. 75,000/=per Programme. Branding rates for back-drops, side displays, other display material or position etc would be subject to negotiation.

Surcharges

 After news heading in Khabarnama  

400% of the rates

 Time spot during prime time drama/plays 

300% of the rates

 Time spot before khabarnama 

300% of the rates

 Spot before/after a specified Programme  

200% of the rates

 

Category "B" Non Prime Time Sponsorship charges
 

            Time Slots 

Tariff

National Network with 60 sec of commercial time

06:00 AM to 05:00  PM Rs.  20,000
05:00 PM to 06:00 PM  Rs.  40,000
06 :00 PM to 07:00 PM  Rs.  60,500
07 :00 PM to 07:45 PM   Rs. 100,000
09 :00 PM to 09:30 PM   Rs.  132,225
09 :30 PM to 10:00 PM  Rs.  75,000 
10 :00 PM to 11:00 PM  Rs.  60,000
12:00 Midnight to 06:00 AM Rs.   50,000

5:00 PM to PM 6:00

Regional language slot
Karachi   Rs 20,000
Lahore   Rs 15,000
Islamabad Rs 15,000
Peshawar Rs 5,000
Quetta Rs 2,500

These are the Rates for single transmission. In addition to free station announcements Regional language slot rates for the respective center No further discounts, in any form, would be applicable to sponsor of programmes in Programmes category ďBĒ. If any advertiser wishes to advertise for any duration of programme, the rates will be applied on the above time slot basis For sponsor who intend associate with a programme with commercial time of less than 60 seconds, then the rates of their sponsorships will be calculated on pro rata of 60 seconds sponsor ship rates for respective time slot Branding charges for back-drops, side displays, other display material or positions, etc would be subject to negotiation.

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Discounts
Discount Applicable on

Sponsorship
60 Seconds
Normal Cost=Rs178,150

Spot
Ordinary Spot Of 60 Seconds Normal Cost=Rs178,150



30% Discount
Discounted Tariff Rs. 124,705

Taxes/Duties/
Gst
Rs. 18,706

Payable to Ptv Rs. 143,411

Sponsorship
60 Seconds
Normal Cost Rs. 178,150

Taxes/Duties/
Gst
Rs. 18,706

Payable to Ptv 143,411

1. Sponsor of imported films/foreign films/ current affair programme/repeat telecast of programmes/ musical programmes/ foreign sports films.

2.
Advertisement of computer hardware and software.

3.
Films/spots-produced by an advertiser in the national interest on health hygiene and other social/civic problem for educating and informing the general public.

4.
Sponsorships of PTVís public service & educational programmes. This is subject to approval by PTV & the time schedule will be at the discretion of PTV.

5.
Spots books in mid break of imported films/ musical programmes/ repeat telecast of programmes or  commercial fixed with musical programmes or fixed before repeat telecast of programmes.

75% Discount

 

 

 

44,538

 

 6,680

 

51,218

 

11,019

 

1,653

 

 

 

 

 

12,672

Advertisement Of Books

50% Discount

89,075 13,361 102,436 22,038 3,305 25,343

1. Advertisement of newspaper/periodicals
2.Cinema Advertisement (film trailor of Pakistani feature films).

15% Discount

151,427 22,714 174,141 37,464 5,620 43,084

1. Cinema Advertisement (film trailors), stage dramas and other approved entertainments.

2.
The advertisement of institutions promoting art and culture only.

3.
Advertisement and fertilizer, seeds, pesticides (used as spray on crops), tractors tube-wells and various agricultural implements.

4.
Spots booked by sponsor with promote a Ptv programme as well as their sponsorship and their organization.

40% Discount

106,890 16,033 122,923 26,446 3,967 30,412

Advertisement of situation vacant & tender notice.

25% Discount

133,612 20,042 153,654 33,056 4,958 38,014

Advertisement  of product service wish are offered for sale form a single point and are not distributed through several outlets and whose sale is limited to one city/town. The above discount are applicable on sponsorship(7:30 Pm to 9:00 Pm) & on spot. No further discount permissible.

 

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General Information

  • pecially negotiated privileged position, sponsor of special programmes, transmission via satellite and live sport coverages, at specially negotiated rates.

  • If due to any reason a fixed point spot has to be shifted , it will be treated as an ordinary spot and there will be no special surcharge on it.

  • The rate of bulk purchase discount on aggregation billing in a year applicable/admissible to advertising agencies is subject to notification.

  • Late payment surcharge at 15% will be chargeable on invoices not paid by the due date.

  • All taxes/duties levied by the Federal Provincial Government including Gst shall be borne by the advertiser .

  • PTV reserves the right to charge for advertisement for which time was booked but not for utilized, because the material was faulty or was not cleared by censor.

  • The advertising agency/advertiser will be responsible for obtaining clearance of copyright and pay any royalties involved or any other charges livable on material  supplied for transmission.

  • The advertising agency/advertiser concerned will indemnify  PTV against all actions, claims and demands brought or made against PTV by reason of the transmission of any advertising material.

  • PTV reserve the rights to refuse,  at any time, to transmit an advertisement material without assigning any reason.

  • PTV will not be responsible for damage to or loss of advertising material for any reason.

Single Product Or Service

Except in case of advertisement going with sponsored programmes a commercial spot  should refer to only a single product or service.

Cancellation, Suspension

  • Contracts may be cancelled by advertiser by giving notice in writing not less than six weeks prior to the date form which cancellation is desired.

  • PTV reserves the right to discontinue, postpone, cancel or change timings of telecast of any programme without prior notice.

  • Sports contract for may be suspended at the advertiserís request provided at least two weeks notice is given by the advertiser. A contract can not remain suspended for more than six weeks. After six weeks of suspension the contract will stand automatically cancelled. 

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Terms And Conditions

Contracts

  • The contracts are subject to the terms and condition printed on the back of the  prescribed contract form ďAdvertising on TelevisionĒ and briefly stated

  • The copy and material prescribed for exhibition should confirm to PTVís standards and to all rules and regulations in force at the time

  • A contract except in the case of sponsorship, shall refer to only a single product or service of a client.

  • Contracts can be made for a maximum period of 52 weeks and are valid only for the financial year (July-June) in which the contract is made.

Payment

  • Payment is full is required in advance of transmission on a month to month basis, e.g all spot scheduled to be transmitted in February should be paid for by January 31 positively, except by those advertising agencies who are allowed credit for a specified period as the case may be.

  • PTV reserves the right to adjust any payment against any dues of the agency/advertiser.

Delivery And Clearance Of Material

The commercial material on DVD, CD Mini DV should be submitted well before the transmission when transmission is due. A commercial submitted for telecast must be accompanied by the certificate issued by the PTV censor board/STN censor board  for commercial clearing it for telecast. Late fee may at PTVís discretion, be levied on commercial material/instruction received late.

Changes In Rates And Condition       

PTV reserve the rights to change the rates and condition without prior notice. However PTV will allow advertisers 15 days form the date of announcement of change in rates and conditions to cancel or amend their contracts.

Advertisement Material

The commercial material  DVD, CD Mini DV as per PTVís requirement with suitable sound tracks is required for advertisement.

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PTV-News Tariff

Time Band  Rates (30 sec)    60 sec.

7.00 AM TO 8.00 AM

5,000   10,000

08 AM TO 10 AM ( Morning Show)

7,500   15,000

10.00 AM TO 11.00 AM( Women Hour)

 10,000   20,000

11.00 AM TO 3.00 PM

 5,000   10,000

3.00 PM TO 6.30 PM

 7,500   15,000

6.30 PM TO 8.00 PM ( Youth & Infotainment)

 20,000   40,000

8.00 PM TO 9.00 PM  (Hard core C.A)

20,000   40,000

9.00 PM TO 10.00 PM  

20,000   40,000

10.00 PM TO 11.30 PM  (News & C.A)

12,500   25,000

11.30 PM TO 1 AM ( Late Night Show)

12,500   25,000

1 AM TO 7.00 AM

3,750     7,500

PTV Global Tariff
Advertising Standard Rates for UK & Europe

Time Slot

Time Band

Spot Duration

Spot Rate

Peak Time 1800 - 2359 30 Sec.  £25
Off Peak Time 0800 - 1759 30 Sec. £15
Non Prime Time 0000 - 0759 30 Sec. £10

* £1 per second pro-rate after 30 seconds
 

Introductory Packages

Period Spot Duration Peak Off Peak Total Spots Package Cost
One Month
(Off Peak only)
30 Sec. 0 120 @ £12 130 £1,440
One Month
(Peak & Off Peak)
30 Sec. 60 @ £20 90 @ £12 150 £2,280
Three Months
(Opt-1)
30 Sec. 270 @ £18 270 @ £10 540 £7,560

* All above prices are subject to VAT. All 15s spots will be 50% of above price.

Advertising Standard Rates for USA

Slot

Time Band

Spot Duration

Spot Rate

Peak Time 1800 - 2359 30 Sec.  $40
Off Peak Time 0800 - 1759 30 Sec. $24
Non Prime Time 0000 - 0759 30 Sec. $16

* $1 per second pro-rate after 30 seconds
 

Introductory Packages

Period

Spot Duration

Peak

Off Peak

Total Spots

Package Cost

One Month
(Off Peak only)

30 Sec.

0

120 @ $20

130

$2,400

One Month
(Peak & Off Peak)

30 Sec.

60 @ $30

90 @ $30

150

$2,700

Three Months

30 Sec.

270 @ $25

270 @ $12

540

$8100

* All above prices are subject to VAT. All 15s spots will be 50% of above price.
 


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